Lead Generation Campaigns
Facebook and Instagram campaigns designed to fill your CRM with qualified prospects using native lead forms, landing page traffic, and retargeting sequences.
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FACEBOOK & INSTAGRAM ADS • Digital Marketing
Facebook & Instagram Ads That Build Brands and Fill Pipelines
With over 3 billion active users across Meta's platforms, Facebook and Instagram represent one of the most powerful paid advertising channels ever built for businesses. But the platform has become more complex, more competitive, and more expensive to get wrong than ever before.
At Nextstep Dev, we combine audience intelligence, creative strategy, and relentless testing to build Meta ad campaigns that reach the right people, with the right message, at the right moment - generating brand awareness at the top of the funnel and real, measurable revenue at the bottom.
4.4x Meta ROAS
3–5
Creatives Tested per Ad Set
4-Stage
Full-Funnel Strategy
You
Own the Ad Account
Monthly
ROAS & CPA Reporting
Our Meta Ads Services
What We Run for You
E-Commerce Sales Campaigns
Catalog sales, dynamic product ads, and conversion campaigns for Shopify and WooCommerce stores - optimized for purchases and maximum ROAS.
Brand Awareness Campaigns
Upper-funnel video and visual campaigns that build brand recognition, grow your audience, and prime customers before they are ready to buy.
Retargeting & Lookalike Audiences
Re-engage warm audiences (website visitors, video watchers, past buyers) and clone your best customers using powerful Meta lookalike audience technology.
Instagram-First Campaigns
Creative-led Instagram campaigns optimized for Reels, Stories, and Feed - where visual storytelling drives both engagement and direct conversions.
Messenger & WhatsApp Ads
Click-to-Messenger and WhatsApp campaigns that start conversations directly in chat - ideal for high-ticket products and services requiring consultative selling.
Creative Strategy
Why Our Ad Creative Outperforms the Competition
In Meta advertising, creative is everything. The single biggest lever for Meta ad performance is not the audience, the bidding strategy, or the budget - it is the quality of the ad itself. Our creative team produces:
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Thumb-stopping video ads optimized for 3-second view rates and full-video completion
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High-contrast static image ads with clear value propositions and strong CTAs
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Carousel ads that tell a product or brand story across multiple frames
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User-generated content (UGC) style videos that outperform polished brand ads in most verticals
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A/B testing frameworks with 3-5 creative variants per ad set at all times
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Regular creative refresh cycles to combat ad fatigue
Full Funnel Approach
We Build the Entire Customer Journey, Not Just Ads
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Awareness (Top of Funnel)
Broad audience video and reach campaigns that introduce your brand to new, relevant audiences and build a retargeting pool.
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Consideration (Middle of Funnel)
Traffic, engagement, and lead generation campaigns targeting users who have shown interest - warming them toward a purchase decision.
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Conversion (Bottom of Funnel)
Purchase, lead form, and message campaigns targeting hot audiences - past website visitors, video viewers, page engagers - with direct response creative.
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Retention & LTV (Existing Customers)
Post-purchase retention campaigns, loyalty rewards, and upsell sequences that increase customer lifetime value from your existing base.
Packages
Meta Ads Management Packages
Starter
$600/mo + ad spend
- Up to $3k ad spend managed
- Campaign setup & strategy
- Up to 3 ad creatives/mo
- Audience research
- Monthly report
- Pixel setup & verification
Growth
Most Popular$1,200/mo + ad spend
- Up to $10k ad spend managed
- Full funnel strategy
- Up to 8 creatives/mo
- Retargeting & lookalikes
- A/B creative testing
- Bi-weekly strategy calls
- Landing page recommendations
Scale
Custom Pricing
- $10k+ ad spend managed
- Full funnel + retention
- Unlimited creatives
- UGC-style video ad editing
- Weekly reporting calls
- Dedicated ads strategist
- Cross-platform sync (Google + Meta)
100% Direct Meta Billing: You pay your ad spend directly to Meta inside your own Business Manager - you retain full ownership of your ad account, pixel data, audiences, and creative assets at all times.
FAQs
Frequently Asked Questions
We recommend a minimum of $1,000-$1,500/month in ad spend. Below that, the platform does not have enough data to optimize effectively. For e-commerce brands aiming for scale, $3,000-$10,000+/month unlocks the best results.
Yes. Creative design and editing is included in our management packages (up to the number specified in each tier). We design static images, edit videos, and write all ad copy. Additional creatives beyond your package limit are available for a small add-on fee.
Absolutely. Meta's ad platform covers both Facebook and Instagram. We run and optimize placements across both platforms and identify which drives better results for your specific business.
We can guide you through Meta's review and appeal process for restricted or banned accounts. If recovery is not possible, we can help you set up a compliant new account structure.
We track and report on the metrics that matter to your business: cost per lead, cost per purchase, ROAS, revenue generated, and customer acquisition cost - not vanity metrics like likes and shares.
Explore Related Services
Scale Faster With Creative, AI & E-Commerce
Google Ads Management
Capture high-intent search and shopping demand alongside your Meta social campaigns.
Graphic Design (Ad Creatives)
Scroll-stopping static ad graphics, carousels and brand visuals engineered for high CTR.
Video Editing (Ad Creatives)
Direct-response Reels, Stories and UGC video ads with 3-second hooks that convert.
WhatsApp Lead Agents
Reply to Click-to-WhatsApp and Instagram DM ad leads in seconds 24/7 with AI qualification.
Shopify Development
Turn your paid social traffic into repeat buyers with a fast, conversion-optimized Shopify store.
Get Started
Ready to Make Facebook & Instagram Ads a Real Revenue Channel?
Get a free ad account audit. We will identify your biggest opportunities and tell you exactly what we would do differently.
Talk directly to a Paid Social specialist
- Free Meta Ads Audit
- In-House Ad Creative Team
- Full-Funnel ROAS Strategy
Hi 
I’m Lisa, Customer Manager
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